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WOW Scotland Tours offers a range of group and private tours which aim to showcase the very best that Scotland has to offer.

We (Gordon and Kay Pearson) founded the business in 2010 and are proud that our passion, enthusiasm and commitment has led to WOW Scotland becoming one of top tour companies in the Scottish Highlands. We operate from our office in rural Inverness-shire, where our breathtaking views give us daily inspiration for continuing to innovate and provide unique world-class tour experiences.


We know that you have many choices, so we thought it would be useful to let you know what makes our scheduled tours different to other operators offering tours from Inverness.

  • We are the only company who employ both a tour guide and a tour driver to keep you entertained and drive you in safety
  • For 2018 we are operating a brand new luxury coach on our Isle of Skye route
  • We offer the most legroom and space on our coach
  • We are the only local Inverness-based operator, and we only work with local suppliers, thus supporting the Highland economy
  • We are the only operator offering seat reservations (for the four most popular front row seats plus extra legroom seats)





5 Star Rated Tour Company

We’re incredibly proud to have been awarded the prestigious VisitScotland 5 Star award for our tours. This means that they are recognised as being ‘exceptional’.

You can read all about it here.



Your WOW Guide
Gordon Pearson

Founder and Tour Guide

Gordon founded WOW Scotland in 2010 and hasn’t looked back since. He loves talking about the Scottish Highlands, both on tour and on the TV and radio. When not running WOW Scotland Gordon’s other passion in life is backcountry skiing, which he does all over the world (but mostly in Scotland!).

See Nessie on our Invergordon Tours
Sandy Dear
Tour Guide

Sandy has been working in Scottish tourism for over 20 years and has been a key part of team WOW since 2014. His knowledge of the Scottish Highlands is outstanding, and as well as being a great story teller, he has an easy-going and very friendly nature make him the perfect tour guide!

Robert Carr
Tour Guide

Prior to being a tour guide, Rob ran successful food and tourism businesses in Edinburgh in Perthshire. He has now been in the Highlands for 12 years where he loves to indulge in his joint passions of golf and hiking. WOW is lucky to benefit from Rob’s friendly nature, ready smile, keen sense of humour and endless patience, all of which will help make your tour with us the highlight of your visit to the Highlands.

Kay Pearson
The Boss

Kay spends most of her time in the office, keeping a tight ship whilst the rest of the team are out and about creating the best possible experiences for our customers. Kay’s marketing background means that she is well placed to handle all of WOW’s sales, marketing and logistics.

Paul Tompkins
Tour Guide

Paul is a highly regarded professional travel photographer who has spent over 35 years exploring the length and breadth of Scotland. He knows the scenic backroads of the country better than most and shares his favourite viewpoints, off-the-beaten track locations and the cosiest places to give visitors the most authentic flavour of Scotland. Paul always goes above and beyond to ensure you have a very memorable experience.

Jonathan Willet
Tour Guide

Despite his youthful features Jonathon has a tour guiding career spanning over 20 years! He has a passion for wildlife and often works with the world renowned Aigas Field Centre (he’s also led safaris in Botswana!). In his spare time Jonathan greatly enjoys hillwalking, sea kayaking and looking for Dragonflies in the (at times elusive!) summer sunshine.

Bill Taylor
Tour Guide

Despite hailing from the Lowlands, Bill has spent the last 30 years working, living-in and exploring the Scottish Highlands. When not guiding he advises on nature and heritage based tourism projects, both in Scotland and internationally. He is passionate about everything to do with the Highlands, from 2 billion year old rocks to what is happening in the here and now. Bill also has an unique claim to fame as he has quite literally been everywhere in Scotland!

Jennifer Mullen
Jennifer Mullen
Marketing and Operations Assistant

Jennifer is the new kid on the block and will be helping with the day to day operations, marketing and tour logistics. Her huge love of the outdoors and passion for all things Scottish means that, when she isn’t in the office, you will likely find her roaming around the Scottish hills in search of the perfect camp spot.  

Donald Morrison
Tour Guide

After a number of years with VisitScotland and Napier University, working to develop tourism businesses in Scotland, Donald left his desk to barge his way around the canals and rivers of France. However, his passion for Scotland, the people, its scenery, its culture, and its history, soon brought him back to start guiding in the Highlands. His quick wit, love of a good story, and heritage of the Inner Isles, adds a further dimension to the cast at WOW.

Rory MacPherson

Rory has a real passion for Scotland, especially the Isle of Skye. Ask him anything about the island’s history or folklore and he will be sure to entertain you for hours. His excellent geographical knowledge of the Highlands, means that he knows all the best routes to take. Outside of work he enjoys hiking and camping, with a particular highlight being a recent solo trip through three national parks on the West Coast of America.

Christian Dicks
Christian Dicks

With over 21 years of experience, Christian is a Jedi Master in the coach driving world. He loves driving through Scotland’s stunning countryside. This passion, along with his expertise, makes him an absolute pro at navigating the narrow and winding rural roads that lead to our favourite WOW spots. He is a self-confessed Trekkie and Star Wars fan, but his passion isn’t limited to driving and sci-fi – he is also a huge fan of the outdoors! His favourite hobby is being out on the trails mountain biking with his friends.