All about WOW Scotland

Click on the links below or scroll down for information about us.

All about WOW Scotland

Click on the links below or scroll down for information about us.

WOW Scotland in figures

5 Star TripAdvisor Reviews
Tourism Oscars
VisitScotland Rating
Founding year
Hollywood Cameos

Our Story

Hello and welcome to WOW Scotland, an independent tour company located in Inverness in the beautiful Highlands of Scotland.

WOW Scotland is run by husband and wife team Gordon & Kay Pearson and, since our inception in 2010, we have been consistently rated as one of the top tour guiding businesses in Scotland on TripAdvisor.

We have a great passion for showcasing the Highlands, and aim to provide each and every one of our customers with a world-class tourism experience. All of our guides share our passion and enthusiasm for excellence, and we all strive to make our customers’ dreams come true.

As featured in…..

As seen on TV

As heard on Radio

On the big screen too….

5 Star Rated Tour Company

We’re incredibly proud to have been awarded the prestigious VisitScotland 5 Star award for our tours. This means that they are recognised as being ‘exceptional’.  You can read all about it here.


Gordon Pearson
Gordon PearsonFounder and tour guide
Gordon founded WOW Scotland in 2010 and hasn’t looked back since. He loves talking about the Scottish Highlands, both on tour and on the TV and radio. He was the proud recipient Young Highland Ambassador Award in 2013. When not running WOW Scotland Gordon’s other passion in life is backcountry skiing, which he does all over the world (but mostly in Scotland!).
Sandy Dear
Sandy DearTour Guide
Sandy has been working in Scottish tourism for over 20 years and has been a key part of team WOW since 2014. His knowledge of the Scottish Highlands is outstanding, and as well as being a great story teller, he has an easy-going and very friendly nature make him the perfect tour guide!
Robert Carr
Robert CarrTour Guide
Prior to being a tour guide, Rob ran successful food and tourism business in Edinburgh in Perthshire. He has now been in the Highlands for 12 years where he loves to indulge in his joint passions of golf and hiking. WOW is lucky to benefit from Rob’s friendly nature, ready smile, keen sense of humour and endless patience, all of which will help make your tour with us the highlight of your visit to the Highlands.  
Kay Pearson
Kay PearsonThe Boss
Kay spends most of her time in the office, keeping a tight ship whilst the rest of the team are out and about creating the best possible experiences for our customers. Kay’s marketing background means that she is well placed to handle all of WOW’s sales, marketing and logistics.
Paul Tompkins
Paul TompkinsTour Guide
Paul is a highly regarded professional travel photographer who has spent over 35 years exploring the length and breadth of Scotland. He knows the scenic backroads of the country better than most and shares his favourite viewpoints, off-the-beaten track locations and the cosiest places to give visitors the most authentic flavour of Scotland. Paul always goes above and beyond to ensure you have a very memorable experience.
Jonathon Willet
Jonathon WilletTour Guide
Despite his youthful features Jonathon has a tour guiding career spanning over 20 years! He has a passion for wildlife and often works with the world renowned Aigas Field Centre (he’s also led safaris in Botswana!). In his spare time Jonathan greatly enjoys hillwalking, sea kayaking and looking for Dragonflies in the (at times elusive!) summer sunshine.